This is the first car commercial ever shot entirely in Unreal Engine. A key aspect of the production was the use of a virtual camera rig, which simulated a physical cinema camera on a real set in Unreal Engine, without the need for a virtual LED Wall studio or an actual car. This innovative approach of using a virtual camera production (VCP) highlights the potential for expanding virtual production techniques in the advertising industry.

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<sup>BWGTBLD GmbH
bEpic
Mercedes-Benz
Antoni Berlin

Jan David Gunther
Matthias Graatz
Amp GmbH

Julian Holland
Philipp Weinrich</sup>