MERCEDES-BENZ
GLC COUPÉ 2023 - “PACKED WITH PASSION”
TV and Online ad, 2023
This is the first car commercial ever shot entirely in Unreal Engine. A key aspect of the production was the use of a virtual camera rig, which simulated a physical cinema camera on a real set in Unreal Engine, without the need for a virtual LED Wall studio or an actual car. This innovative approach of using a virtual camera production (VCP) highlights the potential for expanding virtual production techniques in the advertising industry.
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VFX Studio:
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BWGTBLD GmbH
bEpic
Mercedes-Benz
Antoni Berlin
Jan David Gunther
Matthias Graatz
Amp GmbH
Julian Holland
Philipp Weinrich
bEpic
Mercedes-Benz
Antoni Berlin
Jan David Gunther
Matthias Graatz
Amp GmbH
Julian Holland
Philipp Weinrich
STILLS
![](https://freight.cargo.site/t/original/i/3121e55d103064c1c97fe86b7d21dd08ef5cc8fad3a38ed3af2d98ddebee66a5/GLC_COUPE_2023_STILL_1.jpg)
![](https://freight.cargo.site/t/original/i/b49ce2e0cd732a150c40f61bc65b1959408a558cadc551975c37e24b0e296c7b/GLC_COUPE_2023_STILL_11.jpg)
![](https://freight.cargo.site/t/original/i/1378dc24f0a64472e25d56435c1183bf18f599c4dd2c6b6836531250427f9a1b/GLC_COUPE_2023_STILL_10.jpg)
![](https://freight.cargo.site/t/original/i/5c96898788b2417fbffaeece1681e944888d1a45fea8747039dbfdb7390203fb/GLC_COUPE_2023_STILL_9.jpg)
![](https://freight.cargo.site/t/original/i/96f7e04bc5a853672350f039a212cbbb543b8718d4b2e21a4730239ba884fc4b/GLC_COUPE_2023_STILL_3.jpg)
![](https://freight.cargo.site/t/original/i/5212f4259ada9784e0f1053a38e1fa92ac4631066c217aa5c869fb958fbac821/GLC_COUPE_2023_STILL_4.jpg)
![](https://freight.cargo.site/t/original/i/db1d7bfe19a5be78eb144601b423fdd7c35dade348fe77d5a2c9592f88fad1ea/GLC_COUPE_2023_STILL_8.jpg)
![](https://freight.cargo.site/t/original/i/fa02fddf04fbfb7b2493e737d4c0afbe36218c235b1d32bf92ecdf904c6f45b4/GLC_COUPE_2023_STILL_6.jpg)