MERCEDES-BENZ
GLC COUPÉ 2023 - “PACKED WITH PASSION”
TV and Online ad, 2023
This is the first car commercial ever shot entirely in Unreal Engine. A key aspect of the production was the use of a virtual camera rig, which simulated a physical cinema camera on a real set in Unreal Engine, without the need for a virtual LED Wall studio or an actual car. This innovative approach of using a virtual camera production (VCP) highlights the potential for expanding virtual production techniques in the advertising industry.
Production Company:
VFX Studio:
Client:
Agency:
Director Of Photography:
Editor:
Music:
Executive Producer:
Producer:
VFX Studio:
Client:
Agency:
Director Of Photography:
Editor:
Music:
Executive Producer:
Producer:
BWGTBLD GmbH
bEpic
Mercedes-Benz
Antoni Berlin
Jan David Gunther
Matthias Graatz
Amp GmbH
Julian Holland
Philipp Weinrich
bEpic
Mercedes-Benz
Antoni Berlin
Jan David Gunther
Matthias Graatz
Amp GmbH
Julian Holland
Philipp Weinrich
STILLS







